Dash Conversations… Sara Gordon from Bloom & Wild

Dash is super excited to have partnered with beautiful flower brand Bloom & Wild this season. This unique British online florist sends stunning design-led bouquets and flowers through the letterbox! Their flowers are freshly cut, each bloom is individually netted in-bud and hand-packed so that even the busiest woman can enjoy the full life of cut flowers – from bud to bloom.

Like Bloom & Wild, we know that life is busy and demanding and that the modern woman needs services and clothes she can live her life in. We offer busy women effortless clothing that is on-trend and up to date, with stand-out details so she has total confidence. This autumn/winter, our stylish collection of seasonal wardrobe pieces has even been used in Bloom & Wild’s winter campaign shoot!

We caught up with Bloom & Wild’s founder Sara to find out more about this wonderful company and how a busy modern woman stays stylish every day…

Sara

How did the idea for Bloom & Wild come about?

We wanted to make sending and receiving flowers a joy again, so we looked at ways to improve delivery, freshness and design from ordering online to the packaging to the bouquets themselves. The result is a curated collection of flowers, seamless ordering experience from our site and apps and check-out that takes less than 30 seconds (yes, it’s true!). Our flowers are cut to order and packed ‘in-bud’ which is not traditional, but it allows the customer to enjoy the full life of their flowers.

We found that people were always worried about flower delivery because you need to notify the person of ‘something arriving’ or perhaps the blooms would arrive and not look like the website. Our letterbox flowers mean that you can send flowers through the post and they come carefully hand-packed with little nets around each bloom to protect them. We also pop in handy arrangement instructions with ideas on how to style the blooms. Its a creative gift, allowing the recipient to play the florist.

Where do you source your flowers from?

Our blooms come direct from our grower network – we work with farmers to source our blooms based on the season. We forecast really carefully so that we only get what we need from our growers and no more, it means that we waste less, which is brilliant.

What are your favourite winter flowers?

We’re really loving wintry foliage right now, skimmia in our letterbox wreath, rosemary

Any tips for creating beautiful flower displays at home this Christmas?

I often find that people are really worried about how capable they are when it comes to arranging flowers – we like to experiment a lot with styles and designs from opulent to minimal. For Christmas, think about whether you want to use flowers or foliage as an accent or a hero centrepiece. For small touches, add rosemary to folded napkins and cutlery place settings with twine or fill clear baubles with twigs, berries and evergreen.

How would you describe your day to day style?

My day to day style is about form and function, I’m running from meetings to flower fridges, so layers are a must. Black, white and grey are staple colours, but I love a little burst of metallics or colour from time to time. Now that the days are getting colder, a bit of fun in my wardrobe is a must! In the office, we’re loving cool pins and hair clips too, we’ve got such a creative bunch here with awesome style.

What are your three favourite pieces from the Dash AW16 collection?

Love these three – cosy and cute!

dash1

http://www.dashfashion.co.uk/dash/cowl-neck-jumper/055044168.html

http://www.dashfashion.co.uk/dash/blanket-coat/055043698.html

http://www.dashfashion.co.uk/dash/faux-fur-bobble-hat/055043391.html

Style Inspiration Team

We are the Style Inspiration Team for the Jacques Vert Group blog, giving you seasonal style advice and fashion tips.

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